A fresh approach to lottery and gaming
Geonomics was founded in 2008 by brothers James and Henry Oakes with a vision of bringing new and innovative games to the gaming and lottery industry
Why we do it
We believe that lottery players deserve a better choice
The world has moved on a lot over the last few years – but unfortunately traditional lottery has not. In all other walks of life, from listening to music on Spotify or watching films on Netflix, modern technology has been used to give consumers a better experience. We passionately believe that the same should apply to gaming and lottery, so we are here to bring lottery into the 21st century.
We believe the lottery industry needs to create new games that appeal to today’s players. And we’re here to make that happen.
How we do it
Making products that people love
We use the best elements of Lean UX and Agile methodology to create a unique culture that brings out the best aspects of collaboration, iteration, experimentation and continuous learning to create products that are exciting and delightful.
We believe in the power of usability testing, using live data and analytics to meet user needs and create products and features that engage with our users and customers. We aim to be as efficient as possible, with little to no wasted effort whilst not being afraid to fail cheaply and fast to focus ourselves on delivering a product that fits the market.
Change is an opportunity
We’re not afraid of change, that’s why we’re here: innovating in the lottery industry takes courage, determination and intelligence. We’ve seen things that need to be transformed and we’re ready to innovate.
There’s always room for improvement
We make world-class products and deliver the highest calibre of services but that doesn’t mean we’re satisfied with our work so far. We’re constantly striving to make our products better.
Our people can do great things
We go to great lengths to hire the very best people, and as such we have a team that we’re really proud of. We believe that empowering smart people to take ownership of their work and goals is the best way to produce great products.
We’re constantly coming up with new ideas. To date, we’ve had five patents granted around the world covering everything from the concepts, to our core technology, to future product ideas. This has been done by fostering a culture of innovation (along with some help from our intellectual property lawyers).
Memberships & Compliance
We’re regulated by the UK Gambling Commission and hold associate memberships for the World Lottery Association, North American Association of State and Provincial Lotteries (NASPL), the European Lotteries (EL) and Asia Pacific Lottery Association (APLA).
Corporate Social Responsibility
In addition to our commitment to creating innovative games, Geonomics proudly supports Anthony Nolan, the UK blood cancer charity.
Anthony Nolan is a pioneering charity that saves the lives of people with blood cancer who need a blood stem cell, or bone marrow transplant.
Geonomics runs regular staff fundraising events throughout the year, raising thousands of pounds in support of Anthony Nolan’s important work. Check out our News page for more news on our recent endeavours!